A lived brand immersion · the next house opens
Four days of calm, creativity, and rest for entrepreneurs building their Brand World.
May 17 to 20, 2027.
La Veleta, Tulum. Twelve rooms.
The invitation
The next house opens in May, and there are twelve rooms in it.
Four private homes in La Veleta, three women in each, four days in the middle of May. The same small group, the same four days, the same price. Twelve rooms is the whole of it, and they go in the order they are claimed.
If Tulum has been sitting somewhere in the back of your mind, consider this your opening.
Why we go
A lived brand immersion for entrepreneurs who are actively building their Brand World.
Not a conference, and not a vacation with a workshop attached. Four days inside a beautiful world, so that the one you are building has something to be made of.
You already know how to run the thing. What runs low is calm, creativity, and rest. New light, new rooms, new color, new texture, someone else cooking, a camera pointed at you, and no calendar telling you what to think about.
Inspiration is not the soft part of your business. It is the raw material. Everything you make and sell next year comes out of what you take in now.
You will leave with your next era already started: the words for it, the images for it, and the feeling that makes people want in.
Where you are staying
Four houses in La Veleta, three women in each, and one central house where we eat and work.
La Veleta is the loveliest pocket of Tulum. We take over four private homes inside it, all cared for by the same company, all a short walk from one another, several of them photographed for design magazines.
Every woman has her own room and her own bathroom. Nothing shared, nothing improvised, three of us to a house so it stays quiet when you want it quiet.
They are all plaster, stone, and arches, with plunge pools and rooftop terraces, the kind of rooms you will want to photograph before you have unpacked.
One house is our center. That is where brunch happens, where the workshops happen, and where somebody is always still talking on the sofa at eleven at night. Step outside any of the doors and there are taco trucks, coffee, and a pharmacy within a few blocks.
Where the light lands first, most of the day.
01 / 06The table
A private chef cooks for us the entire time.
Dinner the night you land. Brunch every morning, slow and long, the kind that turns into a conversation nobody wants to leave. Dinner back at the house at night, and on Wednesday we go out into Tulum for the dinner everyone talks about afterward.
No menus to research, no checks to split, no one asking where we should eat. You come to the table and it is already handled.
The four days
Monday afternoon to Thursday noon. Unhurried by design, and nothing in it is accidental.
Mornings are yours until ten. Coffee, the pool, a walk to the taco truck, a page in your journal, whatever the day is asking for.
All in
Three nights in a private home in La Veleta with a door you can close. Nothing shared, nothing improvised, no one on a sofa.
Four thousand dollars, and everything below is yours. Buy your ticket, get yourself to the door in La Veleta, and the rest of it is mine to carry.
No extras, no meals on your own, nothing waiting for you at the end of the last workshop. Pay it in full, or ask me and we will split it into three payments of fifteen hundred.
Your mini shoot
Thirty minutes, just you, in the best light in the house.
Bring two outfits you feel extraordinary in. I will direct you the entire time, so there is nothing to figure out and nowhere to hide. You go home with images that look like the era you are walking into, not the one your website is still selling.
You cannot think your way into a new era. You have to go somewhere and feel it first.
Four days is long enough to change the way you talk about your work, and short enough that none of it is spent warming up.
Who is hosting
I am Meg Holiday. Ten years photographing brands, nine years coaching the women behind them.
I built close to two million dollars in cash in my own company on the strength of a brand, and I have spent the years since teaching women to do it in their own voice rather than mine. I coach coaches and creatives because I am both.
In Tulum I do all of it at once. I teach every workshop, I take every photograph, and I am at the table for every meal. That is why the group stays this small.
Everything you are about to ask
No. Every woman has her own private room and her own private bathroom for all three nights. We are three to a house across four houses, with one central house where we eat and hold the workshops.
Included: your room and bathroom, every meal cooked by our private chef, the VIP dinner out in Tulum, all four workshops, your thirty minute mini shoot, and the beach afternoon. Not included: your flight, your ride from the airport, and anything you buy for yourself in town.
No. The room is entrepreneurs actively building a brand, at very different stages and in different industries. What you need is a business you care about and the willingness to be seen working on it.
Almost everyone does. By the first dinner that stops being a thing you notice.
The room is yours alone. If a friend wants to come, she takes one of the twelve rooms and gets her own like everyone else.
Message me before you book if you want to talk through the terms, and I will walk you through exactly how it works. This is also the reason I suggest travel insurance for any international trip.
$4,000 paid in full, all inclusive. If you would rather spread it, ask me and I will set you up on three payments of $1,500. Rooms go in the order they are claimed, and once all twelve are gone the house is closed.
Yes. Mexico requires a valid passport for entry, so check yours now rather than in April. Make sure it is not expired, not about to expire, and that you have time to renew if it is. Bring the physical passport, not a photo of it.
Travelers from the United States, Canada, the UK, and most of Europe do not need a visa for a short tourist stay in Mexico. Check the current rules for your own passport before you book, since they do change.
Tulum International (TQO) is about thirty minutes away and is the easy answer. Cancún (CUN) is about ninety minutes away and often cheaper with more options. Either works.
You arrange your own ride. Authorized airport taxis and pre-booked private transfers both work well, and I will share the specifics with the group before we travel so nobody is figuring it out alone at midnight.
Arrive Monday May 17 in time to check in at four in the afternoon. We finish at noon on Thursday May 20, so book your flight home for that afternoon or evening. If you want to arrive early or stay on, do, and book your own room for the extra nights.
Two fancy outfits, one for your mini shoot and one for the dinner out. A bathing suit or two. Light, airy things for the day: dresses, shorts, whatever you do not mind sweating in. Sandals you can walk a few blocks in. Bug spray, reef safe sunscreen, and any medication you take, since the pharmacy nearby will not have your exact prescription.
I recommend it for any international trip. May sits before hurricane season opens in the Caribbean, so the weather is the least of it, but flights get cancelled and lives change, and it is worth the peace of mind.
Hot and bright, high eighties to low nineties in the day, with the first short afternoon rains of the season passing through and clearing. The sea is warm by May. Pack for heat and plan on being a little damp and a lot relaxed.
No, and nobody in Mexico drinks it. There is purified drinking water at the houses, and bottled water everywhere in town. Use it for brushing your teeth too if you are cautious.
Pesos are king for taco trucks, tips, and small shops. Cards are fine at restaurants and bigger places. There are ATMs nearby, and I would bring a small amount of cash to start with rather than arriving with none.
Yes, wifi at the houses. An eSIM is the simplest way to have data the moment you land, and I would set one up before you fly.
Yes. Mexico uses the same plugs and voltage as the United States, so no adapter needed if you are coming from the US or Canada.
No. A few polite words go a long way and everyone in town is used to visitors.
La Veleta is a residential, walkable neighborhood and our four houses sit within a few blocks of one another. We move together at night for the dinner out, and I will always tell you what I would and would not do after dark, the same as I would anywhere.
Tell me when you book. Our chef plans around allergies and preferences, and it is much easier to handle in advance than on the first night.
Your shoot is thirty minutes and I direct every second of it, which is what most women mean when they say they hate photos. Nobody is left standing there wondering what to do with their hands. You will get your edited images after we are home.
Less than you think. Mornings are yours until ten. Workshops run from ten to noon, then brunch, then one anchor for the afternoon. Evenings are dinner and whatever the table turns into.
The practical part
Four houses, three women in each, one table. When the twelfth room goes, that is the group. If one of them is yours, come take it.
Reserve your room$4,000, everything but your flight included. Three payments of $1,500 on request.